Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Online marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM)
What is Internet Marketing?
Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of “Internet marketing program”.
Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales – even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company’s overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company’s marketing mix. For some online businesses, it is the only form of marketing being practiced.
Internet Marketing Objectives
Essentially, Internet marketing is using the Internet to do one or more of the following:
Communicate a company’s message about itself, its products, or its services online.
Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
Sell goods, services, or advertising space over the Intern
Internet Marketing Components
Components of Internet marketing (or online marketing) may include:
Setting up a website , consisting of text, images and possibly audio and video elements used to convey the company’s message online, to inform existing and potential customers of the features and benefits of the company’s products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. Websites can be the Internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity.